Hiya! 👋

I’m a full-stack principal designer with 15+ years of design leadership and practical experience delivering multi-modal B2C and B2B solutions from chaotic and undefined spaces for the world’s largest companies. My sweet spot is 0-1, from nothing to something launched.

I explore by building tangible things, hacking together vue/nuxt prototypes in Cursor, leveraging LLM APIs, libraries, and frameworks. I have deep roots in service/UX/interaction design, research, project management, AI application, data experimentation, and prototyping.

Ask me anything about my work above.